Use Testimonials and Advertorials to Trigger the Purchase
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One of the most powerful motivators in human behavior is called: Social
Social is why testimonials work so well in all forms of advertisement to influence customers to purchase a product. My "Break 80 Without Practice" product has collected pages of testimonials from customers who have experienced real benefits for their golf game and their life.
About half of these testimonials have come in unsolicited. I have received permission from each of these folks that I may use their name and words in my marketing material before posting it.
I recommend that you use these inserted into emails or large ads to help support your promoting efforts as they are very powerful triggers to making a decision. Offset them by using asterisk lines, HR lines, or any such divider within other content of the page to bolster the main message. Here's an example of how it could be used in an email. Feel free to use this exact email if you wish: |
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| My friends are amazed. So am I |
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| That really good golfer...He couldn't believe the difference |
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| I have never hit so many straight and long shots !! |
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| Surprised with my improvement |
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| Has been a God-send for me |
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| Golf Pro: I am learning from you |
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| Another 8 to 10 strokes off my game |
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| An "out-of-body" experience! Absolutely fabulous! |
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| Winning the club championship |
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| Dropped my score by 8 strokes to 79! |
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| Absolutely excellent |
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| Within one week...I shaved 10 strokes |
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| What you have done are quite brilliant! |
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| Great Stuff!!! |
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| I am playing better when it counts !! |
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| My play from fairway to green is much more consistent |
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| Best golf investments I've ever made! |
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| I love reading your articles |
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| I shot net par or better |
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| I can already see the difference !! |
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| I would recommend anyone to buy your product |
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| I improved a lot in the matchplay game! |
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| I did break 80 for the first time |
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| I HAVE ELIMINATED A LOT OF USELESS THINKING !! |
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| I've lowered my handicap by 20% |
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| Your tips are gaining me one or two shots per round |
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| My game is much more consistent !! |
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| LOVE your stuff! |
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| Much more at ease on the golf course |
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| Dropped 3 shots |
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| My play was substantially better |
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| My swings improved |
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| Become a Winner |
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| Get me to the next level |
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| Seen an instant result |
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| It's the best thing I've ever done for my game |
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| Had my best ball striking round this year |
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| Your system is perfect for this |
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| It is a program that keeps on giving !! |
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| Helped improve my game |
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| I had a 78 yesterday! !! |
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| Your program has helped me |
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| IMPROVE MY SCORES BY 6-7 STROKES |
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| More enjoyable every time out |
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| I liked it very much !! |
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| My game has become a lot more consistent |
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| Very valuable approach |
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| Loved it! |
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| I like the program !! |
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| I have become fully aware |
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| Can be undertaken and undersood |
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| It has helped me |
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| Very interesting and informative |
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| "I can do that too" |
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| The program is very good |
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| Your CD's have helped me |
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| Broke 90 for the first time |
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| My confidence IS growing |
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| Dedicated to providing a good service |
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| Keep up the great work |
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| A PERSONAL BEST SCORE OF 74 |
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| I find myself easily getting in the zone |
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| Thanks so much for taking time to help me |
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| I shot an 80 with a birdie on 18 last week |
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| I like the program !! |
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| I'm getting better! |
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| A great resource |
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| I dropped from a 10.5 hdcp. to a 8.4 hdcp |
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| I like the overall program |
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| All your claims are true |
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| Good example for others to follow |
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