Use Testimonials and Advertorials to Trigger the Purchase

 

One of the most powerful motivators in human behavior is called: Social

Social is why testimonials work so well in all forms of advertisement to influence customers to purchase a product. My "Break 80 Without Practice" product has collected pages of testimonials from customers who have experienced real benefits for their golf game and their life. 

About half of these testimonials have come in unsolicited. I have received permission from each of these folks  that I may use their name and words in my marketing material before posting it.

I recommend that you use these inserted into emails or large ads to help support your promoting efforts as they are very powerful triggers to making a decision. Offset them by using asterisk lines, HR lines, or any such divider within other content of the page to bolster the main message. Here's an example of how it could be used in an email. Feel free to use this exact email if you wish: 

 
 
My friends are amazed. So am I

 

That really good golfer...He couldn't believe the difference

 

I have never hit so many straight and long shots !!

 

Surprised with my improvement

 

Has been a God-send for me

 

Golf Pro: I am learning from you

 

Another 8 to 10 strokes off my game

 

An "out-of-body" experience! Absolutely fabulous!

 

Winning the club championship

 

Dropped my score by 8 strokes to 79!

 

Absolutely excellent

 

Within one week...I shaved 10 strokes

 

What you have done are quite brilliant!

 

Great Stuff!!!

 

I am playing better when it counts !!

 

My play from fairway to green is much more consistent

 

Best golf investments I've ever made!

 

I love reading your articles

 

I shot net par or better

 

I can already see the difference !!

 

I would recommend anyone to buy your product

 

I improved a lot in the matchplay game!

 

I did break 80 for the first time

 

I HAVE ELIMINATED A LOT OF USELESS THINKING !!

 

I've lowered my handicap by 20%

 

Your tips are gaining me one or two shots per round

 

My game is much more consistent !!

 

LOVE your stuff!

 

Much more at ease on the golf course

 

Dropped 3 shots

 

My play was substantially better

 

My swings improved

 

Become a Winner

 

Get me to the next level

 

Seen an instant result

 

It's the best thing I've ever done for my game

 

Had my best ball striking round this year

 

Your system is perfect for this 


It is a program that keeps on giving !!

 

Helped improve my game

 

I had a 78 yesterday! !!

 

Your program has helped me

 

IMPROVE MY SCORES BY 6-7 STROKES

 

More enjoyable every time out

 

I liked it very much !!

 

My game has become a lot more consistent

 

Very valuable approach

 

Loved it!

 

I like the program !!

 

I have become fully aware

 

Can be undertaken and undersood

 

It has helped me

 

Very interesting and informative

 

"I can do that too"

 

The program is very good

 

Your CD's have helped me

 

Broke 90 for the first time

 

My confidence IS growing

 

Dedicated to providing a good service

 

Keep up the great work

 

A PERSONAL BEST SCORE OF 74

 

I find myself easily getting in the zone

 

Thanks so much for taking time to help me

 

I shot an 80 with a birdie on 18 last week

 

I like the program !!

 

I'm getting better!

 

A great resource

 

I dropped from a 10.5 hdcp. to a 8.4 hdcp

 

I like the overall program

 

All your claims are true

 

Good example for others to follow